Hey there! I'm Leila, an Amsterdam-based digital designer.
With 8+ years of experience in digital design, I'm currently working as a Senior UX/UI Designer at Backbase.
Driven by the belief that great design can contribute to a better world, I'm particularly keen to work on products and services that help individuals and businesses make more sustainable choices.
With a background in visual communication, I love designing products that are not only intuitive and usable but also visually engaging. I'll take any chance to bring motion and animation into my work, whether it's telling big brand stories or improving usability with carefully crafted micro-interactions.
My daily activities include: mapping customer journeys, creating pixel-perfect interfaces, animation and motion design, interactive prototyping, building and maintaining design systems, user research, collaborating directly with engineers, and bringing clients and stakeholders through every step of the design process.
